Anchor Industries, a respected manufacturer in the automotive aftermarket since
1933, continues it’s market leadership position with late model coverage. We remain
vigilant in our commitment to be the industry leader for all makes and models,
including, Domestic, Asian and European applications.
This month we focus on 18 NEW domestic and import numbers, which have been
recently added and account for over 13,349,690 applications (based on Polk data).
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May 13 News Bulletin.pdf
In a recent industry analysis by AASA, it was determined the traditional Sweet Spot (vehicles 6-12 years old) for
the aftermarket will shrink 22% by 2018. This Sweet Spot peeked at 104 billion vehicles in 2011 and is
predicted to steadily decline to 82.5 billion vehicles by 2018. This is a direct result of lower new vehicles sold
during and just after the 2007-2009 Great Recession.
To minimize the impact of this trend, aftermarket suppliers must explore new opportunities to offset this decline.
One answer is targeting newer vehicles and redefining the Sweet Spot to 4-12 years. This simple adjustment
would result in only a 2.3% annual decline until 2017, where the trend will begin to pick up again.
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April-13 News Bulletin